Skills & Competencies for Inbound Digital Marketing Specialist II

Inbound Digital Marketing Specialist II job profile

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JOB SUMMARY for Inbound Digital Marketing Specialist II

Coordinates digital marketing campaigns and promotions designed to attract customers to the business and answer questions to facilitate transactions.

JOB RESPONSIBILITIES for Inbound Digital Marketing Specialist II

Creates content to retain customers, build trust, and establish long-term business relationships. Uses traffic tracking applications and search engine optimization (SEO) to recognize user patterns and drive users to the company's website. Compiles and reports data on all website promotion activities to improve future strategy.

Inbound Digital Marketing Specialist II SALARY RANGE

BASE 50%
$75,623
TOTAL 50%
$78,385
Job Level
P02
Job Code
IT10000334
Education/Degree
Bachelor's Degree
Reports To
Manager

Inbound Digital Marketing Specialist II Skills and Competencies List

Proficiency Levels and Behavioural Indicators
Salary.com identifies five increasing levels of proficiency for each skill/competency. Some jobs require only a relatively low level of proficiency in each skill/competency, while other jobs will require a more advanced level of proficiency in the same skill/competency. These levels rate the degree of proficiency (skill level, expertise) we expect the incumbent to perform in the given skill/competency for the given job. Note that we intentionally do not associate timeframes or years of experience in performing the skill/competency because that can be misleading. Proficiency levels identify what the incumbent knows and can do rather than how long they have been doing it. Also, note that the proficiency levels are cumulative, e.g., a level 4 proficiency implies the ability to perform all the behaviors at the lower levels.
Check each Inbound Digital Marketing Specialist II skill and competencie below to view definitions.
JOB FAMILY COMPETENCIES CORE COMPETENCIES
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16 general skills or competencies (Job family competencies) for Inbound Digital Marketing Specialist II

1 Job Family Competencies – Customer Acquisition
Proficiency Level -2
Skill definition-Attracting and converting new customers for our business.
Level 1 Behaviors
(General Familiarity)
Explains the importance and objectives of customer acquisition.
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Level 2 Behaviors
(Light Experience)
Works with a specific software to manage a referral program.
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Level 3 Behaviors
(Moderate Experience)
Uses the best digital marketing tools and activities to maximize customer acquisition growth.
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Level 4 Behaviors
(Extensive Experience)
Oversees customer lifecycle through acquisition funnels to increase engagement and decrease drop-offs.
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Level 5 Behaviors
(Mastery)
Stays abreast of new digital acquisition trends and customer channels to generate revenue growth.
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2 Job Family Competencies – Web Analytics
Proficiency Level -3
Skill definition-Measuring, collecting, analyzing, and reporting web data to identify website visitor behavior and optimize web usage.
Level 1 Behaviors
(General Familiarity)
Identifies and lists widely used web analytics tools, software, and systems.
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Level 2 Behaviors
(Light Experience)
Tracks and measures key analytical metric data to determine the effectiveness of web presence.
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Level 3 Behaviors
(Moderate Experience)
Utilizes web analytics data to help improve revenue ratio to marketing costs.
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Level 4 Behaviors
(Extensive Experience)
Oversees long-term web analytics projects that enhance and facilitate tracking and reporting.
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Level 5 Behaviors
(Mastery)
Stays current with trends in web user behavior and adjusts processes to optimize web usage.
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3 Inbound Digital Marketing Specialist II - Skill and Competency
Proficiency Level - 3
4 Skill and Competency - Inbound Digital Marketing Specialist II
Proficiency Level - 4
5 Competency for - Inbound Digital Marketing Specialist II
Proficiency Level - 5

6 soft skills or competencies (core competencies) for Inbound Digital Marketing Specialist II

1 Core Competencies – Attention to Detail
Proficiency Level -3
Skill definition-Executing and completing a task with a high level of accuracy.
Level 1 Behaviors
(General Familiarity)
Lists the traits of an employee showing great attention to detail.
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Level 2 Behaviors
(Light Experience)
Uses checklists to ensure that information goes out error-free.
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Level 3 Behaviors
(Moderate Experience)
Suggests solutions to issues that arise while executing the tasks.
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Level 4 Behaviors
(Extensive Experience)
Manages training to improve staffs' concentration and attention to detail.
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Level 5 Behaviors
(Mastery)
Learns from previous works' strengths and weaknesses to guide new projects.
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2 Core Competencies – Initiative
Proficiency Level -3
Skill definition-Taking decisive action and initiating plans independently to address problems, improve professional life, and achieve goals.
Level 1 Behaviors
(General Familiarity)
Lists ways how to take the initiative in professional or personal life.
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Level 2 Behaviors
(Light Experience)
Utilizes available tools or approaches for increasing knowledge of self-motivation.
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Level 3 Behaviors
(Moderate Experience)
Uses problem-solving skills to tackle the issues and challenges without asking for help.
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Level 4 Behaviors
(Extensive Experience)
Reviews problems or issues independently to initiate solutions.
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Level 5 Behaviors
(Mastery)
Shares insights to suggest ideas and solutions in boosting workplace initiative.
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3 Inbound Digital Marketing Specialist II - Skill and Competency
Proficiency Level - 3
4 Skill and Competency - Inbound Digital Marketing Specialist II
Proficiency Level - 4
5 Competency for - Inbound Digital Marketing Specialist II
Proficiency Level - 5

Summary of Inbound Digital Marketing Specialist II skills and competencies

There are 0 hard skills for Inbound Digital Marketing Specialist II.
16 general skills for Inbound Digital Marketing Specialist II, Customer Acquisition, Web Analytics, Advertising, etc.
6 soft skills for Inbound Digital Marketing Specialist II, Attention to Detail, Initiative, Data Literacy, etc.
While the list totals 22 distinct skills, it's important to note that not all are required to be mastered to the same degree. Some skills may only need a basic understanding, whereas others demand a higher level of expertise.
For instance, as a Inbound Digital Marketing Specialist II, he or she needs to be skilled in Attention to Detail, be skilled in Initiative, and be skilled in Data Literacy.

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